The Arum Company or simply known as “Arum” is home to beautiful scarves and fragrances. This new brand which has just been established early 2018, are co- owned by Bruneians who utilise home grown and international designers such as from Malaysia and Hong Kong. Arum stays true to its classic and timeless scarf designs which appeal not only to the local Muslimah market but also tourists with their limited edition pieces. Arum aspires to house to more beautiful things such as home fragrances and home accessories in the future.